Why the Hate: Mickey D's 'Black' Site Cruxified
Friday Aug 21, 2009 – By Craig JC

Conservatives, neocons and down right racists are mercilessly criticizing McDonald's decision to launch a web site celebrating African-Americans.

The site, 365black.com, has launched recently and has had to endure threats, taunts and cruel jokes akin to having no ketchup with your fries.

For its part, 365.black.com has this to say about its purpose:

"We believe that African-American culture and achievement should be celebrated 365 days a year — not just during Black History Month. That's the idea behind 365Black.com. It's a place where you can learn more about education, employment, career advancement and entrepreneurship opportunities, and meet real people whose lives have been touched by McDonald's."

Fox Nation, an opinion site started by Fox News earlier this year, has had a field day chastising the McDonald's Corporation about 365black.com, a site many commenters call "racist" and blatant race-mongering.

From Daily Kos:

The comments below are just a selection of those available. Please note also that Fox Nation is a moderated web site that removes offensive content. These, obviously were not removed:

Navy(Retired): What do you expect, that's all that works there
Annabell: Most of the time..they can't even count the change. It's sad too.
Lone Star: Next thing you know Ronald will have a doooo rag on and a large watch around his neck on a big gold blingy chain
Out of the Blue: can you get waffles and a 40 oz with a chicken sandwich now?
You can get a nappy meal to.
Paul: Maybe McDonalds could next open an illegal Mexican branch so they would all feel at home since they act like it's theirs anyway.
noblinkster: Hey, maybe they will have watermelon on their summer menu!!
Mike S: Crack pipes in Happy meals for the black kids
Kenyan Chronicles: Check out their CEO–(black)—– He gave $30,000 to odumbo's election —-How much of that came from YOUR wallet?………Enjoy those big-macs!
Captain Obvious: They want separation? Then let them TRY to survive without the "evil" white man!
Nicotinegun: Let McDonalds do what they want. If they want to pander let the ones they pander to pay them for food. Don't go their. Personally, I would like to see a national boycott on any place that has Spanish on their walls, telephones, products, etc. That would be great.
JPT: Since over 40% of blacks are obese, Micky D's is trying to capitalize .
teddy69: yeah, and the other 60% are flat worthless!
teddy69: i'm sure our founding fathers never intended our country to get this messed up! you remember the movie "Planet of The Apes"???
FoxNewsAddict: I will be boycotting McD's until it puts up a WHITE360 website!!!!
SandraR: This is the most racist contrivance I have ever seen in my life. This stupidity needs litigation RASISUM extraordinaire.
kcchiefsfan: I am so pissed off!!! I left them my feedback and ask them when were we going to have a "White McDonalds" website for us white folks too! OMG and leave it to McDonalds!!! I've seen everything now! Isn't that what Popeyes Chicken is for???

Many share the sentiment that if the fast-food restaurant had started a site called 365White that there would be a rigorous debate complete with rallies and marches.

So vitriolic has the issue become, that at least one web site has sprung up targeting McDonald's for a boycott.

It goes without saying that McDonald's has made a fortune in the black community. It also seems to be common knowledge that for years the eatery – along with a few similar others — was the only "real job" that would employ persons of color in heavily African-American areas. Stands to reason that some of these employees have risen in the ranks, now to the point where they can make important decisions about ways to market and promote the McDonald's name and product.

It is fairly possible that this 365black.com has born itself from those humble beginnings.

But there is also a dissenting point of view, one that says that the web site is just the latest way a multi-billion-dollar corporation is leaching off black people.

Either way, the hate from the conservative right-wingers seems out of pocket.